Speakers: Ross Bernstein

Ross Bernstein

Download a pdf with more information.

Travels from Minnesota

Ross Bernstein

Inspirational Business Speaker and Best Selling Author

Motivation | Leadership | Ethics | Teamwork


Dynamic • Inspirational • Hilarious

The best-selling author of nearly 50 sports books, Ross is an award-winning, Hall of Fame, peak-performance business speaker who’s keynoted conferences for Fortune 500 companies on four continents and has been featured on thousands of television and radio programs including: CNN, “CBS-This-Morning,” ESPN, and Fox News, as well as in the Wall Street Journal, New York Times and USA Today. He’s spent the better part of the past 20 years studying the DNA of championship teams and his mission whenever he takes the stage is to get his audiences thinking differently about what it’s going to take to raise their games to the next level. 

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


Ross Bernstein is a peak performance business speaker who’s keynoted conferences on four continents for audiences as small as 10 and as large as 10,000. 

As a working member of the sports media he’s spent the better part of the past 20 years studying the DNA of championship teams and his program, “The Champion’s Code,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace.  Ross and his books have been featured on thousands of television and radio programs over the years including CNN, ESPN, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today. Besides writing and speaking, Ross serves as a television analyst for NBC Sports — contributing regularly to the highly rated cable shows "NHL Rivals” and "NHL Top 10.”  

He has also worked as a consultant, contributor and on-screen talent on a variety of motion picture, television and documentary film projects for HBO, Disney, and the History Channel, among others.  In addition, Ross’ best-selling book “The Code” inspired the 2013 feature film “The Last Gladiators,” by Academy Award winning director Alex Gibney — as well as the 2009 critically acclaimed Canadian documentary “Unspoken Rules.” 

Lastly, Ross is extremely proud of the fact that he has worked closely with dozens of charitable, non-profit and philanthropic organizations over the years which have raised millions of dollars for various causes.  The cause that is MOST near and dear to his heart, however, is the Herb Brooks Foundation — of which he currently serves as the President of the Board of Directors. 

Ross and his wife Sara have one daughter and presently reside in Apple Valley.     

Ross's Keynote Progam

"The Champion's Code: Building Relationships Through Life Lessons of  Integrity and Accountability from the Sports World to the Business World"

Have you ever wondered why certain teams WIN consistently, whereas others come up short? Ross explains WHY - in an engaging and visually entertaining style that's designed to improve YOUR organization's productivity, morale, and bottom-line profitability...

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak-performance hall of fame business speaker who's keynoted conferences on four continents for audiences as small as 10 and as large as 10,000. Ross has spent the better part of the past 20 years studying the DNA of championship teams and his passion is helping organizations perform like CHAMPIONS. Ross and his books have been featured on thousands of television and radio programs including CNN, MSNBC, CBS This Morning, FOX News, Bloomberg, ESPN, and the CBC, as well as in the Wall Street Journal, New York Times, Los Angeles Times, USA Today, Sports Illustrated and Maxim Magazine.

Ross' signature program, "The Champion's Code: Building relationships through life lessons of integrity and accountability from the sports world to the business world," is based on more than six years of research that resulted in two critically acclaimed series of sports-business books. The first examines how and why certain teams win world championships; while the other chronicles the unwritten and unspoken rules in the world of sports, or "codes" as they are known, which explores the fine line between cheating and gamesmanship - and the consequences involved when that line is crossed.

Ross interviewed more than 1,000 professional athletes and coaches for the six books and along the way he saw some fascinating patterns, metrics and trends develop among certain individuals who possessed a very unique DNA. For these unique individuals, or "champions," it wasn't always about winning, it was about following their moral compass in order to play the game the right way - with respect and integrity - in order to achieve success. In his presentation, Ross identifies upwards of 100 unique characteristics and traits that are common among champions, which he then ties into poignant life lessons and inspirational stories that relate back to his client's event theme and desired learner outcomes.

Based largely on the "Good to Great" ideology of how the best companies are able to separate themselves from the rest of the pack through dynamic leadership, by creating a culture of excellence, and by giving extraordinary customer service, Ross' program reinforces the concept that individuals win games, but TEAMS win championships. Momentum, roles, buy-in, motivation, consistency, sacrifice, trust, chemistry, work-ethic, innovation, karma, and being humble - they're all a part of what it takes to become the best of the best - a CHAMPION both on and off the field.

So... who are the champions in your organization? Let Ross customize a program (from one hour to a full-day) for your next sales conference, corporate event, or annual meeting - his PASSION and energy is contagious. Do you want to improve the quality of your relationships with your best customers as well as with your own employees? Then Ross is your guy.  As a full-time professional speaker, Ross speaks at over of 100 conferences and events per year — give him a call — he'd LOVE to be a member of YOUR team for the day!

Clients Include:

3M, Accenture, Harley Davidson, Boeing, Century 21, John Deere, Mosaic, General Mills, Best Buy, Mitsubishi, General Dynamics, Mayo Clinic, Anytime Fitness, Cargill, State Farm Insurance, Boston Scientific, Allianz, Cenex, Toro, Thomson Reuters, Caterpillar, Lowe's, Ashley Furniture, Mahindra, Wells Fargo, United Healthcare, AAA, Pierce-Oshkosh, XOJET, The Brick, Buffalo Wild Wings, US Air Force, Family Dollar, NAIFA, Tempur-Pedic, Chubb Insurance, Helena Chemical, CPS, Royal Bank of Canada, Detroit Red Wings, Thrivent Financial, Miracle Ear, AMP (Australia), Marriott, NCAA, EO, Vistage, MPI, Million Dollar Round Table and SmashBurger, among others.


“Ross, thank you so much for your amazing ‘Champion’s Code’ presentation at S.P. Richards’ Advantage Business Conference in Orlando. Your program scored the highest rating in terms of overall value to our customers and their businesses (other speakers included TV’s Jeff Foxworthy and ‘Miracle on the Hudson’ Captain Sully Sullenberger). Feedback forms were jam- packed with superlatives like ‘Passionate!’ ‘Very inspiring!’ and ‘Best motivational 75 minutes I've ever attended!’ The enthusiasm carried over into the hallways after your session and a number of people stopped me specifically to thank me for hiring you. Thanks for helping to make our event the best ever!” 
~ Sandra Williams, Director of Dealer Training and Development, S.P. Richards Company

“Ross, you scored a hat trick with our staff and they were raving about your talk all day! You offered a great blend of humor, emotion, stories and content—and it was a perfect message for our team to hear.” 
~ Chuck Runyon, CEO, Anytime Fitness

“Ross did an extraordinary job – he's a super human! Nothing but rave reviews!! What a great start for our week! Thank you so much for your help! Hope we can work together again soon!” 
~ Mike Mecham, CMP, Senior Planner, Levi Strauss & Co

“Ross, I just wanted to thank you once again for keynoting our Coloplast national sales conference! Throughout the rest of the meeting, during the awards banquet, and in closing comments they referenced you and some of the things you shared with them, many times. You were exactly what they needed, your passion left them so energized! It was such a pleasure to work with you. You went above and beyond to over-exceed my, as well as my client’s, expectations. You are a master at your craft and I love your enthusiasm and passion — it certainly resonated through the audience. Your knack of intertwining the sports world and the business world is incredible — you leave a lasting impression and provoke many thoughts. Thanks again from the bottom of my heart! I look forward to our next venture together!”
~ Susan Robertson, Principal, Docherty Incentives & Meetings

Ross, I wanted to drop you a quick note of thanks for your outstanding efforts last week. It was an awesome way to wrap up the week for our leadership team. They were still talking about you Saturday morning and better yet, I think your message will have a real long-term impact on their leadership efforts. You made a difference for our team and for that I am truly grateful. Thanks again Ross! 
~ Steve Keating, Senior Manager, Sales and Leadership Development, Toro

“Ross, your presentation hit to the core of many of the staff both personally and professionally. In my ten years at Peoples Bank this was far and away the most inspiring group training that has occurred and I believe will make the most impact on the bank. Great job Ross, thank you again for a fantastic presentation!”
~ Scott Laugen, CEO, Peoples Bank 

 “Ross, you were simply amazing!  The entire company is still buzzing about how much you inspired each and every one of them.  Your message was relatable, you did your research and brought OUR culture to the meeting and you kept our attention the entire time.  It’s not often that you hire someone that has such a large impact,  but you are the epitome of professional and one of the best speakers we have heard.”
~ Tamara Richards, Lang Nelson Associates

Contact Élan Speakers Agency:


Website created by